LinkedIn is a terrifying place

Hi! LinkedIn is a freaking terrifying place.

It’s where people optimize their personalities (hello, AI assistant) for a “personal brand” and posts are ending with “agree?” for maximum engagement.

However, here’s the thing. Back in the days, I spent 2.5 years writing a master’s thesis about how cities transform themselves. I had the time of my life doing that. Then I went into practice, the thick of it: masterplans, presentations, budgets, construction sites, stress of missing deadlines and arguing with consultants. Every time I had an option to “chill and just write” I was pulled back into real life.

But writing is fun, it’s good for you, maybe somebody will read it and you’ll have a discussion. So, I’m starting a personal challenge: writing about design; writing of that kind where you sit with an idea until it becomes yours.

Here’s why now: in the era of AI-generated everything, opinion and taste are the currency of the future. Looks like anyone can produce an image or generate a plan. The thing that can’t be automated is a point of view formed by years of building things, fighting for design intent or watching ideas die in coordination meetings.

I’m going to write about that. Like, if you wish me luck 😉